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Summary


KAMU YÖNETİMİNDE HALKLA İLİŞKİLER SÜRECİ ÜZERİNE NİTEL ÇALIŞMA: HALKLA İLİŞKİLER SÜRECİNİN ÖNEMİ

Two-way interaction is important in interpersonal communication. In two-way interaction, the public relations process takes place between the public and the rulers. If the managers in public administration perform their public relations management correctly, they can effectively carry the vision of the public to the future. Managers in public administration understand the importance of public relations studies better with the expansion of social networks. Since the public wants to see transparency in the public more effectively, the administrators in this field make their announcements from the public relations units. In the rapidly globalizing world, it is seen that equipping some legal difficulties in public institutions with the ease of communication and social awareness of information technologies is not sufficient in solving problems and meeting the wishes and desires of the people. How the interactions with the stakeholders should be and to what extent the public relations are realized will be evaluated within the scope of this study. How public relations is perceived by the public and how it is directed within the scope of asymmetric communication will also be evaluated within the scope of this study. In addition, which communication models are used by public relations will also be discussed in this study. Within the scope of this study, an in-depth literature review will be made and the model of implementation of public relations in public diplomacy will be tried to be revealed.



Keywords
Public Opinion, Communication Model, Public Administration, Public Relations

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