In this study, starting from the communication techniques in which people live in development, the high communication technology that has reached in the last age and its most common product new media and social media are evaluated. Communication, which is one of the main needs of human beings, has been the basic act of interpersonal relations in every period and new tools and techniques have been invented to communicate. Each invention has accelerated and facilitated the act of communication a little more and has colored life. The new media that emerged with the invention of the computer also provided opportunities for personal sharing, socialization, and ego satisfaction as well as communication. New media has provided people with opportunities that they cannot even imagine, but they have largely eliminated face-to-face communication and caused the loss of many cultural values. Not many realize that the new media is, in fact, an important tool in a grand political and economic plan. While this study deals with the importance of communication and developments in communication technology, it also tries to explain the philosophy of new media as a hypermodern strategy.