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Summary


THE EVOLUTION OF MEDIA FROM POSTMODERN TO HYPERMODERN: THE END OF POSTMODERN

In this study, by considering the evolution of the media since the first humans, the character of the media is evaluated from the transition processes from traditional to modern, from modern to postmodern and hypermodern. From traditional times to modern times and beyond, from the physical structure of the world to its metaphysical structure, from values to approaches, everything has changed; the tools called media have also experienced unimaginable transformations. The 20th century, with its many global transformations, has started a debate about the legitimation of the theories of the "modern" period and whether people live in postmodernity in a completely new global phase. This study, on the one hand, tries to clarify the concepts of modernity, postmodernity and hypermodernity, which still cannot be defined clearly, on the other hand, it deals with the technical developments and the evolution of the media over the course of nearly 200 years. In the study, starting from conceptual explanations and theoretical structure, it is evaluated how the media has evolved in different periods, up to the problems in new media applications. It is emphasized that with every modern transformation, new problems arise. Few people now use a home phone or analog camera, and very few communicate by letter. High communication technology has changed all habits. The modern style has gone further and turned into the postmodern and that into the hypermodern.



Keywords
Media, traditional, postmodern, hypermodern, evolution.

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