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Summary


THE ROLE OF THE CITY VISION IN THE INTERNATIONAL CITY BRANDING ACCORDING TO THE “CITY BRAND BAROMETER 2020” REPORT

Brand cities are very important for countries, especially in terms of tourism revenues, internationalization and recognition activities. Knowing the names of more cities than the names of many countries is the example that best explains the term brand city. In other words, countries that have managed to create a brand city or have a lot of brand cities are more popular. Therefore, it has become an essential situation for countries to create brand cities in terms of internationalization. In line with this goal, the vision of cities stands out as a factor of serious importance. In this article, the role of city vision in the way of international branding in terms of cities is examined. In the study, firstly, keywords such as city, vision, city vision, brand city, international branding were examined in detail, then the "City Brand Barometer 2020" study by Saffron Company was examined in all details. After examining the report in detail, in the conclusions and recommendations section, in the light of the "City Brand Barometer 2020" study, how the city branding will be done with the city vision studies was discussed and suggestions were presented.



Keywords
Brand cities, internationalization, City Brand Barometer, Saffon

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