Digital Communication Journal (www.dicoj.com)

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Summary


DİJİTAL REKLAMLARIN AKILLI TEKNOLOJİ ÜRÜNLERİ EKSENİNDE ANALİZİ

ABSTRACT Humanity has been defined in a digital world, with the increasing acceptance of technology in human life in the historical process and the inclusion of internet-based applications in communication processes. Today, societies have regulated their daily and work routines in vital constructions in the determinism of technology in almost every field. Marketing, distribution processes and advertising processes as well as industrial production mechanism have taken their share from this transformation. The strategies and techniques developed by the advertising industry, which has an integrated operating style with marketing processes, have undergone a transformation in line with technological developments. Due to the fact that individuals spend a significant part of their communication activities in social media channels via the internet, digital platforms have started to be used as an effective medium in advertising applications. The understanding of digital advertising has gained a prominent orientation in the promotion and sales activities of today's businesses. In this article, which deals with the analysis of digital advertisements based on smart technology products, Apple company products constitute the research sample. Advertising messages developed around digital advertising within the framework of the analysis were analyzed through content analysis. In this study, in which the transformation from traditional advertising understanding to digital is revealed, advertising messages and the transformation in the content are discussed and discussed in the context of the strategies applied.



Keywords
Keywords: Technology, Smart Technology, Industry 4.0, Advertising, Digital Advertising.

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