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Summary


PLASTİK KİRLİLİĞİ İLE MÜCADELEDE REKLAMIN KULLANILMASI PLASTİK MİRAS REKLAMININ GÖSTERGE BİLİMSEL ANALİZİ

The plastic material, which was found by an English chemist at the end of the 19th century, was processed in a very short time, its usage area was improved and it spread all over the world. With the various advantages it provides in terms of usage and cost, it has completely surrounded us, from food containers to accessory items. Plastic, which spread rapidly at the end of the 19th century, started to pose a big problem at the beginning of the 20th century. Disposable plastics, product packaging, etc., with a high usage advantage. It has emerged that the solubility of products such as these in nature is higher than the advantage of use, and the whole world has been dragged towards a global environmental pollution. Although the global disaster we are in is becoming irreversible day by day, unfortunately many producers and consumers are either not aware of this situation or do not show the necessary importance to this situation. In fact, the damage caused by plastic waste to the environment is increasing day by day. While the world is running towards plastic pollution, Greenpeace is trying to explain to the whole world the amount of pollution in the natural environment, the causes of pollution and the damage caused by pollution, with its campaigns as an environmental organization.



Keywords
Plastic, Microplastic, Plastic Pollution, Greenpeace Advertising, Semiotics

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