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Abstract


THE ROLE OF MIND, LANGUAGE AND WORDS IN PERSUASION PROCESSES

Transforming life practices and changes in the individual’s environment are effective on many mental processes such as thinking, learning and interacting. The rapid transformation in life practices, physical and social conditions and environmental factors are important variables affecting the individual's brain and intelligence development. The brain can change the emotional experience in line with the way it perceives goals and events. The individual is frequently exposed to messages to change her/his behavior and attitudes in her daily life. Persuasion processes operate within the framework of the rules of functioning of the human mind. In this context, especially the functioning of the mind, the development of language and the use of words in the communication processes play a key role in the meaning of the strategies used in the communication and persuasion processes. The aim of this study is to analyze the dynamics in communication processes that enable individuals to be effective on each other in their mutual interaction. The persuasion mentioned here points to processes reaching massive dimensions as well as interpersonal communication processes. The role and importance of language and words in the persuasion of the human mind also constitute the basic analysis components.



Keywords
Persuasion, Mind, Language, Words.



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