In the election held on November 5, 2024, the US people elected Donald Trump as the 47th President of the country. This article analyzes how Trump won the 47th US Presidency despite being behind his opponent in public opinion polls. Trump, who was found guilty in 34 of the lawsuits filed against him and who was said to be “unelectable” according to many authorities, was investigated on what kind of a “communication strategy” he used to ‘win’. Trump used “digital platforms”, the most widespread communication tools of recent times, very well and gained a great advantage over his rival Harris. To this end, Trump enlisted the support of (X), Meta, Amazon and TikTok, the world's most important social media networks. It has been shown that one of the reasons why Trump lost the 2020 election was his inability to reach especially young voters who use these important digital media. However, after Twitter was acquired by businessman Elon Musk in 2022, it changed its name to (X) and virtually put the platform at the disposal of Trump's presidential candidacy. In addition, Musk himself regularly sent several messages every day, supporting Trump in the eyes of the electorate. Because of this behaviour, an interesting concept called “Digitally Enabled Totalitarian Dictatorship” has entered the political literature. Trump has chosen social media networks as his “communication strategy” and has repeatedly participated in the programs of popular social media influencers. In 2024, “Digital Communication” had a major impact on winning the US Presidential elections. “Digital authoritarianism” is seen as a way for governments to control their citizens through technology and is interpreted as reversing the concept of the internet as an engine of human freedom.